Two dimensional cake up to billions of dollars, national revival in 35 years-www.yiyi.cc

By , May 3, 2018 1:27 am

Two dimensional cake of billions of dollars in 35 years in the revival of diffuse "gourd", "black cat Sheriff" and even earlier "havoc in heaven", the shadow after 70, 80 after the excellent national animation industry works, once seen as the history of the development of animation China among a few insurmountable peak. China animation industry began to revive from 90s, through the imitation and crudely made trough, and with the 2015 to "return", in 2016 the "big fish" and the ELF KING as a representative of the country man at the box office and the popularity of the strong performance, we can be an indisputable fact: Domestic animation is uphill, in fact in the Renaissance, diffuse than imagined in the fast pace. In September 23rd, sponsored by the B station of Shanghai’s 2016 season of "two dimensional network audio-visual culture salon in Shanghai held as scheduled, including the chairman of BiliBili Chen Rui, co-founder of millet Li Wanqiang, more than two dimensional industry heavyweight heavyweights, to discuss with the guests two dimensional industry and future development of fusion. The two dimensional cake, too big to imagine in 2016, based on the film and television industry, the pan entertainment concept has become the field of business competition layout, and among them, the animation represented by the two dimensional culture has left great thoughts. A generalization of the two dimension, has been away from the original animation, comics and other print media, and derived the mainstream culture and sub culture system relatively independent cultural system, the relatively independent and mainstream culture is called "two dimensional culture", and the two dimension can be referred to the two dimension world view, two dimensional character etc.. At present, the domestic demand for the two dimensional content consumption is the highest animation and music, which is the most imported two dimensional products. According to Ali big data, in the two dimensional culture surrounding, the two dimensional users spend an average of more than 1700 yuan per year, the number of transactions is still in rapid growth. But enfodesk expects 2016 China Internet (love based, net, information) of the two dimension active content consumer scale will reach 5 million 680 thousand people, while the edge active two dimensional content consumers scale will reach 80 million 280 thousand people. B chairman Chen Rui once made a judgment: in a few years, China’s two dimensional industry will usher in a market share of $100 billion. He introduced, in the animation industry big country Japan, the animation industry annual output value is about 500 billion RMB, surpassed the steel, the automobile and so on heavy industry, becomes the third pillar industry. In China, due to the huge advantages of the consumer population, the future is likely to become the world’s largest animation market, and even the largest consumer country of culture. It also means that the annual output value of China in this field will surpass Japan at most, reaching the annual output value of 500 billion yuan. In the big country of animation industry Japan, the annual output value of animation industry is about 500 billion RMB, exceeding the heavy industries such as iron and steel, automobiles and so on, becoming the third pillar industries. In China, due to the huge advantages of the consumer population, the future is likely to become the world’s largest animation market, and even the largest consumer country of culture. This also means that the annual output value of China in this field will surpass the total at the end of the day.

二次元蛋糕达千亿美元 国漫复兴就在三五年   《葫芦娃》、《黑猫警长》乃至更早的《大闹天宫》,这些影70后、80后的优秀民族动漫产业作品,一度被看作中国动漫发展史当中几座难以逾越的高峰。中国动画产业从90年代开始复兴,经历了模仿和粗制滥造的低谷时期,而随着2015年以《大圣归来》、2016年《大鱼》乃至精灵王作为代表的国漫在票房和人气的强势表现,我们可以一个不争的事实:国产动漫正在走上坡路,事实上,国漫复兴的步伐远比想象中的快。   9月23日,由B站主办的2016上海网络视听季“二次元文化沙龙”在上海如期举行,包括bilibili董事长陈睿,小米联合创始人黎万强在内的多位二次元行业重量级大佬,与到场嘉宾共同探讨二次元行业未来的融合与发展。   二次元的蛋糕,大到无法想象   2016年,基于影视、游戏行业的泛娱乐概念成为商家争相布局的领域,而这其中,以动漫为代表的二次元文化给人们留下了巨大念想。   广义上的二次元,已经脱离了原本以动画、漫画等平面的媒体,并派生出与主流文化相对独立的次文化体系,这种与主流文化相对独立的次文化体系就被称之为“二次元文化”,而二次元也可以被指代二次元世界观、二次元角色等等。   目前,中国国内针对二次元内容消费度需求最高的是动画和音乐,这也是引进最多的二次元产品。   据阿里大数据,在二次元文化周边上,二次元用户每年平均花费超过1700元,成交人数也是仍在迅速增长中。   而易观智库预计,2016年中国互联网(爱基,净值,资讯)的活跃二次元内容消费者规模将达到568万人,而边缘活跃的二次元内容消费者规模将达到8028万人。   B站董事长陈睿曾做过一个判断:几年后中国二次元行业将迎来1000亿美元的市场份额。 他介绍,在动漫产业大国日本,动漫产业年产值约为是5千亿人民币,超过了钢铁、汽车等重工业,成为第三大支柱产业。而在中国,由于消费人口的巨大优势,未 来很可能将成为全球最大的动漫市场,乃至最大的文化消费国。这也意味着,未来中国在这一领域的年产值至少将超越日本,达到年产值5千亿元的规模。   在动漫产业大国日本,动漫产业年产值约为是5千亿人民币,超过了钢铁、汽车等重工业,成为第三大支柱产业。而在中国,由于消费人口的巨大优势,未来 很可能将成为全球最大的动漫市场,乃至最大的文化消费国。这也意味着,未来中国在这一领域的年产值至少将超越日本,达到年产值5千亿元的规模。   服务平台价值空前提升   近年来,中国二次元产业取得了前所未有的成就,动漫、动画制作水平不断提高,二次元文化与游戏、影视等其他文化形式的联系日趋紧密,但仍存在着专业 人才稀缺、商业模式不成熟、社会服务功能不强、原创精良的二次元文化产品较少、合法经营者的权益保护不完善、盗版严重等问题,二次元行业亟待洗牌与服务升 级。   另一方面,二次元产业也呈现出多元化的发展特征。B站CEO陈睿表示,伴随着90后、00后新一代年轻人的成长,二次元产业也展现出内容多元化、人群多元化、领域多元化的融合发展趋势,这些都将是我国二次元产业进一步壮大的新驱动力。   在这两大趋势中,二次元领域的服务型平台价值空前提升。   就在前不久,在9月28日上午召开的“次元世界-亚洲二次元行业发展论坛”上,全球二次元产业联盟(GloBAl ACGN Industry Alliance,以下简称“ACGN”或“联盟”)将正式成立,Bilibili和腾讯等也都位列其中。   未来三五年将诞生中国的《海贼王》   现象级的作品只能在一个国家高速增长的时候才能够出来,宫崎骏动漫和火影忍者等动漫的高峰时期恰逢日本国民经济和消费快速升级;一个更振奋人心的例 子,来自于科幻文学:去年以来,以刘慈欣、郝敬芳在内的国内科幻作家屡屡摘得国际奖项,这客观上也是中国当下科幻市场快速发展的一个必然结果。   B站陈睿认为,三五年之内,中国就会产生自己的航海王,就会产生自己的《火影》,就会产生自己的国漫作品,同时他们也能够成为影响全世界的动漫作品。   而这也已经在很多行业得到证明的,比如说中国高铁是全世界最大规模的国家,全世界最大的航空公司不是美联航,而是中国南方航空公司,中国也是全世界最大的游戏市场,如果不出意外的话,应该是两年之后中国就能成为全世界最大的电影市场。   事实上,这些年中国文化产业有一个共识,即“凡是C端的,用户端付费的消费领域中国都能成为最大的消费市场。”   所以,可以进一步来预言,中国必将成为全球最大的动漫市场,而全球最大的动漫市场意味着中国每年至少会有5千亿人民币规模的动漫二次元相关的经济产出,因为日本差不多动漫的经济产出是5千亿人民币。相关的主题文章:

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